Now in its 29th year, The Shirt Project began in 1990 as a means to raise money to fund Notre Dame student activities – a cause it continues to support today. In the spring of 1990, senior Brennan Harvath ’91, then Chairman of AnTostal, had the idea to sell T-shirts to raise funds for AnTostal, the Student Union Board’s spring festival. The shirt created for the fundraiser was also intended to unify the student body for the home-opener football game against Michigan on September 15, 1990. Over 9,000 shirts were sold and sales reached over $17,000.
The Shirt 2018 highlights the strong, unbreakable unity of our Notre Dame family. From our dedicated fans to our talented players, the Notre Dame family is unlike that of any other University. A goal line stand is the dominant feature on the back of the design, reminding fans world-wide that the Fighting Irish always fight to the end regardless of the odds, great or small. The memory of legendary football coach Ara Parseghian will echo throughout the stadium as the Shirt prominently features his famous saying “We Have No Breaking Point”. The color of The Shirt is a return to a true Kelly green that our fans have not seen since 2010.
Every year, The Shirt Project designs a T-shirt for the upcoming Notre Dame football season. Proceeds from sales of The Shirt — believed to be the single highest-selling item of collegiate apparel in the nation — benefit student organizations, the Student Experience Fund and The Shirt Charity Fund, a resource for students who have extraordinary medical expenses. The Shirt 2018 will mark the project’s 30th shirt and 29th year.
If you would like to purchase The Shirt for 2018, they are available at Hammes Bookstores and Varsity Shop on campus or available for online purchase!
Information courtesy of theshirt.nd.edu, where you can learn more about The Shirt project.