As colder weather approaches Michiana, the Hammes Notre Dame Bookstore has partnered with the South Bend Center for the Homeless to raise funds and awareness for the Center through the SOCK Out Homelessness campaign.
“At this time of year in particular, the struggles of homelessness are apparent throughout our community,” said David Werda, Director of Notre Dame Retail Operations. “The Notre Dame Family has a strong tradition of reaching out to help where there is need, and the fight to end the cycle of homelessness is a cause for which we can make a significant difference in our own backyard.”
Beginning today, a portion of the proceeds from the sale of each pair of Notre Dame Under Armour socks will be donated to the Center. The campaign will last through the month of October.
The Hammes Notre Dame Bookstore, Hammes Bookstore and Café on Eddy Street, Leep Varsity Shop, DelleIce Irish Hockey Shop, Stadiums Shops, Notre Dame Bookstore of Chicago, and NDCatalog.com will all be participating in the campaign. Sock sales from each location will contribute to the total amount that will be donated to the Center.
To boost awareness of the SOCK Out Homelessness campaign, the Hammes Notre Dame Bookstore will host The Ultimate Tailgate on its front lawn on Saturday, October 4th. The event will begin at 9:30 A.M. and will feature a tailgate toss tournament, most spirited fan contest, DJ, games for the whole family, and more. Anyone may participate in the tailgate toss tournament for a $5.00 donation to the Center for the Homeless.
In addition, a donation tube will be placed in the lobby of the Hammes Notre Dame Bookstore. Guests may purchase socks or any other item from the store to directly donate to the South Bend Center for the Homeless and drop it in the tube.
“Through the purchase of a pair of socks, every guest that walks through our doors has the ability to participate in the fight to end the cycle of homelessness in South Bend,” said Werda. “We hope that the Notre Dame community will join us in our campaign to SOCK Out Homelessness.”