Saturday Scholar Series: “Presidential Campaign Commercials From ‘I Like Ike’ to Today”

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Location: Snite Museum’s Annenberg Auditorium

“Presidential Campaign Commercials From ‘I Like Ike’ to Today”

Susan C. Ohmer, William T. and Helen Kuhn Carey Associate Professor of Modern Communication, Department of Film, Television, and Theatre
Director of Digital ND

From “I Like Ike” in 1952 through Ronald Reagan’s “Morning in America” to this year’s yet-to-be seen campaign commercials, this talk will analyze the visual and rhetorical strategies by which presidential candidates present themselves, their campaigns, and their visions of the United States.